DIGIT INSURANCE

The company was founded by Kamesh Goyal – a veteran employee of Allianz Insurance. The company began operations in May 2017, they received Insurance Regulatory and Development Authority of India (IRDAI) approval only in September 2017. Digit currently offers insurance for motor, travel, mobile, home, bicycle and jewellery.

Digit Insurance’s Key Partners

• Insurance companies
• Reinsurers
• Service providers
• Healthcare providers

Digit Insurance’s Key Activities

• Product design
• Marketing
• Customer support

Digit Insurance’s Key Resources

• It has raised $44 million in a series A funding round
• With over 30 products they offer coverage for health
• Car
• Bike
• Travel

Digit Insurance’s Customer Relationships

• Automated claims processing
• User-friendly
• Online

Digit Insurance’s Customer Segments

• individuals
• millennials
• internet users

Digit Insurance’s Channels

• Website
• App
• Google Play

Digit Insurance’s Cost Structure

• Advertising
• IT infrastructure
• IT maintenance

CUSTOMER SEGMENTATION

• Internet Users
• Individuals

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